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Why Enterprise CMOs Are Buying AI Outcomes For Campaign Production
Enterprise CMOs are discovering that arming teams with AI tools hasn't shortened campaign timelines or lowered costs. The CMOs winning in 2026 are buying governed AI outcomes for core use cases — and freeing their teams to focus on strategic work.
What Microsoft and Uber's Runaway Token Costs Mean for Enterprise CMOs
Microsoft canceled most Claude Code seats. Uber burned their full-year 2026 AI budget in four months. For enterprise CMOs already running flat budgets, token-based AI is the fastest path to a runaway-spend conversation with the CFO.
Making the Marketing Factory
Marketing in 2026 is still a craftsmen workshop with skilled specialists working in silos, handing off to agencies, bolting AI onto workflows that shouldn't exist anymore. The factory model doesn't make the old workflow faster. It replaces it entirely, organizing human expertise into a coordinated production system that gets quality campaigns in front of buyers in days, not months.
You're One DM Away from The Marketing Factory (but not in the way you think)
The era of downloaded AI prompt libraries and DIY marketing agents has arrived, but are they actually moving the needle? Floma's Marketing Factory isn't a collection of prompts. It's a production system with orchestration, memory, and governance that gets campaigns live in days and continuously improves performance over time.