That’s exactly who we built this for. You describe your campaign, and then provide a product doc and sample brand assets. No marketing expertise required. Floma’s AI agents handle all campaign strategy & research, message-audience fit identification, concepting, copywriting, design, creative production, channel-specific deployment, message testing, performance optimization, and creative iteration end-to-end. You get brand-perfect, technically-accurate, persona-resonant campaigns live in front of your prospects across all digital channels, in days – without hiring marketers, briefing agencies, or learning how ad platforms work.

Floma isn’t an AI co-pilot that requires a full-stack marketing team to operate. Floma is the B2B marketing team. 

AI marketing tools are companions that accelerate specific tasks of full-time marketing specialists, typically for B2C. To get a B2B campaign created, live and optimized across channels requires aligning tasks and input across content marketers, brand marketers, product marketers, performance marketers, campaign strategists, field marketers, demand gen/ acquisition and designers. 

These AI marketing tools have a hidden labor cost because they require a multi-disciplinary team of B2B marketing specialists on staff to operate each AI tool. Furthermore, challenges emerge with carrying these individual deliverables through the full campaign lifecycle. These AI tools require marketing specialists on staff to:

1. Write the campaign brief that feeds the tool (define the messaging strategy, the pain points to lead with, the persona nuance for technical buyers, etc)
2. Configure each AI tool on your brand, products, personas, etc
3. Generate channel-specific assets
4. Review every asset for technical accuracy, persona resonance and brand adherence
5. Deploy assets into each ad platform (each with different specs, audience targeting, bidding strategies)
6. Set up A/B tests, tracking, UTMs, and CRM integration
7. Monitor performance across each channel
8. Decide what to test next
9. Iterate creatives based on results
10. Reallocate budget and optimize across channels

Floma is a new way to get campaigns live in days with zero internal overhead. Floma has specialized AI B2B marketing agents working together to do all of this work across the end-to-end campaign lifecycle, with seasoned human B2B marketing experts providing oversight/ governance and weighing in on tricky issues. 

We're building for a future where companies don't need any marketing team to get campaigns live in the market, generating demand, in days

Floma’s specialized B2B AI agents are purpose-built for technical products. They research your ICP and product value propositions, generate messaging variants and multiple campaign concepts tuned to your technical buyers, and cross-check every claim for technical accuracy and persona fit. 

Floma’s seasoned B2B marketing experts provide governance and oversight to Floma’s AI agents, and weigh in on strategic messaging issues that require human judgment and deep B2B marketing expertise.

Floma augments existing teams and allows them to launch and iterate more campaigns faster without compromising quality. Floma handles the end-to-end campaign workflow — research, messaging and positioning, concepting, creative production, deployment across channels, message testing and campaign optimization — so your existing marketers are freed up to focus on other critical work that’s piling up: enabling sales, working with product management/ eng, organizing physical events, etc. There’s never a shortage of strategic work for great marketers at growing companies. Floma takes the most fragmented, resource-intensive, multi-disciplinary B2B marketing workflows off their plate entirely.