Managed service for B2B ad concept creation, design and production

Enterprise quality ads at AI speed

Brand-perfect, technically accurate B2B ad campaigns delivered monthly with enterprise-grade governance. Built by a CMO for CMOs.

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Trusted by enterprise cybersecurity, deep tech, dev tools, and infra CMOs

Loved by their technical product marketing, brand, content, field marketing, design, industry marketing, and campaigns teams.

“Amazing! Really showed how you streamline and speed up time-heavy campaign turnarounds.”

Brand Campaigns Manager
Public Enterprise IT Company

“It is clear that the performance of the campaign run with Floma has had the greatest performance”

Campaign Manager
Enterprise Cybersecurity Company

“With ambitious, time-sensitive goals, we needed to launch quality campaigns quickly. Floma delivered a full multi-channel campaign for our technical product in days. Floma frees our marketing team from coordinating designers, copywriters, and agencies.”

CMO
Enterprise FinTech Platform

“We need scale. Floma was my first call when I saw my production machine was f****d.”

CMO
Public Cybersecurity Company

“These are genuinely strong concepts. It's clear a lot of strategic thinking went into the brief interpretation.”

Product Marketing Manager, IT Service Management
Public Enterprise IT Company

“Amazing! Really showed how you streamline and speed up time-heavy campaign turnarounds.”

Brand Campaigns Manager
Public Enterprise IT Company

“It is clear that the performance of the campaign run with Floma has had the greatest performance”

Campaign Manager
Enterprise Cybersecurity Company

“With ambitious, time-sensitive goals, we needed to launch quality campaigns quickly. Floma delivered a full multi-channel campaign for our technical product in days. Floma frees our marketing team from coordinating designers, copywriters, and agencies.”

CMO
Enterprise FinTech Platform

“We need scale. Floma was my first call when I saw my production machine was f****d.”

CMO
Public Cybersecurity Company

“These are genuinely strong concepts. It's clear a lot of strategic thinking went into the brief interpretation.”

Product Marketing Manager, IT Service Management
Public Enterprise IT Company

Campaigns purpose-built with enterprise-grade governance for technical products

Built for technical accuracy, brand fit, persona resonance, and channel compliance

Convert technical buyers

Every campaign is built on deep message-audience fit modeling across unique strategic angles of how your solution helps your specific buyer. We research your product, your ICP, and your competitive positioning before producing a single asset.

Built to clear strict internal review boards

We audit every campaign extensively for technical accuracy, brand adherence, persona resonance, and channel compliance.

Ship agency-grade campaigns in days, not months

Surround your technical buyers with your value proposition in days, without the internal campaign coordination overhead or agency markup fees

2.69x
Above B2B CTR benchmarks
83%
Lower CPC than B2B benchmarks
99%
Reduction in production time
90%
Cost savings vs legacy agencies
3,771
Ad assets shipped and governed by B2B marketing experts

Unblock your campaign production machine

It shouldn't take 100+ steps and 3+ months to launch technically-accurate, on-brand campaigns

Agencies charge exorbitant markups for generic ads.

Agencies are too slow, too expensive and don't specialize in technical B2B.

Your internal team can't keep pace.

Your internal creative production team is backed up for months. So many ideas that you want to test, but no resources to execute.

AI tools require babysitting.

DIY AI creative generation tools require full-time staff to operate, and thus have a hidden labor cost. Total cost = AI tools + tokens + salaries.

Ads get stale quickly & rarely refreshed.

Creative fatigue is draining your ad spend. By the time anyone notices, your CTR has dropped and your cost per lead has climbed.

Built by seasoned B2B marketers from Google, Zoom, SAP and high-growth startups

Lyla Kuriyan speaking at Google Data Science Marketing Summit

"I built Floma because I spent years marketing highly technical products to highly technical enterprise buyers, and know how hard it is to produce B2B ad campaigns that make an impact. Even the best agencies don't understand technical products. Design is always backed up and a bottleneck. Floma is built for CMOs running significant paid media where every ad has to resonate with a technical buyer and clear strict client governance review at the same time. Floma produces complete, multi-channel ad campaigns in days, structured for testing, governed by senior B2B marketing experts who've lived these problems. Better campaigns, faster, mean better performance and faster learning to scale your paid media operation, without the agency markup or internal overhead."

Lyla Kuriyan
CEO & co-founder

Campaigns that outperform, governed by senior B2B marketing experts.

Technically accurate, brand-perfect campaigns for complex enterprise products, delivered monthly

Request your campaign

Tell us your product, buyer, and objective. Share product docs and brand assets.

Senior marketers strategize

Ex-Google, Zoom, and SAP marketing execs shape strategy and ensure quality.

Floma campaign platform produces

Multiple technically-accurate, persona-resonant, brand-perfect, industry-specific campaigns — structured for multi-variant testing.

You ship and Floma optimizes

Launch campaigns across channels, with continuous variant refresh based on performance data.

Every campaign is built to perform

Launch, learn, optimize, repeat — at a speed and scale that humans can't match. End debates over copy, CTAs, creative — run structured experiments and let the data decide.

Structured for experimentation

Every campaign includes multiple ad permutations designed for structured A/B testing. Message variants, visual direction variants, CTA variants. Your paid team doesn't guess which ad to run. They test them all and let the data decide.

Each cycle builds on the last

Provide performance data and Floma produces variant refreshes on winning creative and retires concepts that have run their course. Each round of campaigns gets sharper because we're building on real results, not starting from scratch.

Frequently asked questions

Your agency's creative team typically takes 2 to 4 weeks per campaign, charges a markup on every production hour, and rotates junior designers across accounts. They rarely have deep familiarity with your product's technical differentiation or your buyer personas. Floma produces complete ad campaigns in days with a governance team that reviews every asset for technical accuracy. You get multiple campaigns to choose from, a full asset suite across channels, and variant refresh built in. Most clients use Floma alongside their existing agency: the agency manages media, Floma produces the creative.

Floma is a managed service for B2B ad concept creation, design, production and iteration. You get outcomes (B2B ads) without owning the operation. The work gets done, the quality is governed by senior B2B marketing experts, and you don't staff for it, manage it, or build the AI infrastructure around it.

AI creative generation tools still require a full team of B2B marketing specialists on staff to:

  1. Configure each AI tool on your brand, products, and personas
  2. Write the campaign brief (messaging strategy, pain points, persona nuance for technical buyers)
  3. Research personas, verticals, competitors, buyer trends, etc
  4. Ideate ad angles and concepts
  5. Write conversion-optimized copy for ads
  6. Design new brand-perfect visuals and create channel-specific assets
  7. Review every asset for technical accuracy, persona resonance, vertical specificity and brand adherence
  8. Decide what to test
  9. Write and design ad variants mapped to testing plan
  10. Iterate creatives based on performance results

There is a hidden labor cost when you DIY B2B ad concept creation, design, production and iteration. The true total cost of DIY AI marketing platforms = cost of AI platforms + tokens + salaries. Alternatively, Floma handles all of this work as a managed service, so you get technically-accurate, brand-perfect, persona-resonant B2B ad campaigns every month - without the internal overhead.

Every campaign goes through technical accuracy review by B2B marketing experts who've worked across enterprise software, cybersecurity, infrastructure, and developer tools. We research your product, your ICP, and your competitive positioning before producing a single asset. The governance team catches technical errors, vague claims, and messaging that wouldn't survive a technical buyer's scrutiny.

Each month, you will receive a minimum of 45 launch-ready ads and landing page assets in the Growth plan and up to 200 ads and landing page assets in the Velocity plan. Campaign assets include:

  • LinkedIn single image ads
  • LinkedIn carousel ads
  • LinkedIn message and/or LinkedIn conversation ads
  • Motion ads
  • ABM/ Display ads
  • Landing page content sets
  • Social share images
  • Blog featured image
  • Email banner

Ready to unblock your campaign production machine?

Enterprise-grade B2B campaigns, delivered monthly.