The technology behind our AI-native B2B performance marketing agency

Floma uses marketing engineering as a discipline to embed marketing judgment directly into AI. Our technology is grounded in decades of combined enterprise marketing expertise from leaders from Google, SAP and Zoom.

Marketing Engineering embeds CMO judgment directly into AI.

Floma's senior B2B marketers and AI engineers encode their expertise into Floma's agents, turning judgment that once lived in a single CMO's mind into capability enterprise marketing teams rely on at scale.

Floma AI runs the connected performance loop from strategy and creative to paid media management, testing, and budget allocation.

We use our technology to do the work of an entire traditional agency or domain-expert team.

Strategy, Research & MessagingPersona and product research, product-buyer fit and value propositions.
Visual Design & Art DirectionBrand-adherent concepts, art direction, design and copy.
Creative ProductionVariants built for testing, scaled across every size and format.
Message & Creative TestingMessage, creative and CTA tests designed to show what works.
Paid Media Launch & ManagementCampaign launch and day-to-day management across channels.
Channel & Budget OptimizationBudget shifts toward the highest performing channels.
Learning & Creative RefreshWhat the market taught us becomes the next creative and experiment.
Accuracy, Brand & Governance AuditsTechnical accuracy, brand, legal and ad-policy checks on everything.
Strategy, Research & MessagingPersona and product research, product-buyer fit and value propositions.
Visual Design & Art DirectionBrand-adherent concepts, art direction, design and copy.
Creative ProductionVariants built for testing, scaled across every size and format.
Message & Creative TestingMessage, creative and CTA tests designed to show what works.
Paid Media Launch & ManagementCampaign launch and day-to-day management across channels.
Channel & Budget OptimizationBudget shifts toward the highest performing channels.
Learning & Creative RefreshWhat the market taught us becomes the next creative and experiment.
Accuracy, Brand & Governance AuditsTechnical accuracy, brand, legal and ad-policy checks on everything.

Give Floma your product, brand, and goal. We take care of the rest.

Floma figures out
Who to reach
What to say
How to bring it to life creatively
What to test
How to run it
What the market taught us
What experiment to run next

With Floma's in-house B2B experts supervising the agents every step of the way.

Floma AI creates, tests, learns and iterates

Three groups of agents run one continuous performance loop, under the supervision of Floma's elite B2B marketing leadership.

Floma's B2B expertssupervise the loop:strategy, judgment,governance andrefinement

Creative Agents

Campaign strategy, messaging, and concepts built from research on your buyer and product.

Testing Agents

Iterative message and creative testing, optimized across channels for growth.

Budget Agents

Reallocate budget across the highest performing channels to optimize the media mix.

Explore the managed service →

Purpose-built for technical products and technical buyers

Technical accuracy, enforced

Agents ground every asset in your product docs, and robust audit agents plus senior-marketer governance ensures accuracy, quality and brand adherence. Technical buyers see your product described exactly as it works.

Compliance & brand safety, built in

Floma enforces character counts, editorial guidelines and ad-policy rules across all major ad channels, including LinkedIn, Google, Meta, and display/ABM, and applies your brand-safety guardrails to every asset.

Messaging that resonates with technical buyers

Floma writes for the personas enterprise tech sells to: engineers, security, IT, platform and dev teams. It models product-buyer-fit storylines and iterates creatives based on performance data.

Ready to learn faster and improve performance?

Scale profitable spend without adding to your workload.