Demand Generation

Does it take you months to get demand generation copy created, assets designed, and live in market? Floma creates agency-grade demand generation campaigns at AI speed, reviewed by human B2B marketing experts.

Launch faster, grow pipeline sooner

Get conversion-optimized campaigns for all B2B channels in days — not months — so you can go live, test, and scale without delay.

Reach every buyer with precision

Deliver campaigns tailored to specific personas, industries, and buying stages — creating messages that truly resonate and convert.

Turn performance into momentum

Continuously test, learn, and refine with Floma’s multi-variant creative system that keeps results improving over time.

Demand Creation

Your challenge

Generating demand requires consistent storytelling and educational content that connects across channels. Traditional marketing agencies can’t maintain that cadence, and DIY specialized AI point solutions generate fragmented one-offs without strategic continuity.

Floma outcome

Floma helps you create demand with campaigns that are targeted at your personas' specific pain-points and educates them about your solution— with educational content, problem/ solution awareness ads, and tested CTAs that spark curiosity and build future pipeline.

Deliverables

LinkedIn image and message ads, Google search ads, and display ads to educate and create problem/ solution awareness

Industry thought leadership and demo landing page offers

Organic social and blog variants

Multi-variant CTAs for lead capture

New brand-adherent graphic assets, including social share, blog headers and image ads

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Demand Capture

Your challenge

Audiences showing direct in-market intent for your solutions need tailored content and offers, but you can't react quickly enough to high-intent signals with quality campaigns.

Floma outcome

Floma surrounds high-intent buyers with tailored creative — social proof ads, case studies, testimonials, how to/ demos with variants across campaign assets for testing to determine how to best capture in-market purchase intent signals.

Deliverables

Comparison and social proof-driven messaging

High-intent search terms and display ad variants

Dynamic retargeting sets

Landing pages and nurture streams with case studies, offers, and demos.

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Seasonal

Your challenge

By the time agencies deliver, seasonal and industry moments have passed — leaving missed opportunities and outdated creative.

Floma outcome

Floma launches tailored campaigns fast — by industry event or seasonal promotion — so you stay relevant and capture demand while attention is high.

Deliverables

Industry event or seasonal promotion ad variants

Event-specific offers

Brand-aligned seasonal visuals

Multiple campaign variants for creative and message testing

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Nurture

Your challenge

Generic nurture programs treat every lead the same — slow to adapt, failing to move warm prospects forward with messaging tailored to unique concerns. Without tailored campaigns by persona, industry or buying role, most never reach pipeline.

Floma outcome

Floma builds hyper-targeted nurture streams for even the most niche, specific persona— by role, vertical, company size and/ or buying committee role — so every lead gets the right message, and your funnel stays warm and moving.

Deliverables

Multi-variant nurture email streams

Coordinated retargeting ad sets

Persona-specific messaging and offers

Dynamic customer journeys with intelligence-based sequencing

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Website Personalization

Your challenge

Most B2B sites are static and generic. Agencies take months to research, understand and deliver pages that are hyper-specific to different audiences by vertical, job role, or use case — losing buyer relevance and conversion.

Floma outcome

Floma launches multiple website variants, so you can test fast, tailor by job role or industry or use case, and turn your site into a demand engine.

Deliverables

SEM-optimized landing pages by vertical, job role or use case

Dynamic CTAs and layouts built for launching within your CMS

Brand-adherent graphics and visuals

Paid social, display and paid search ads with consistent messaging to drive demand

Organic social posts with variants for testing

Blog posts with variants for testing

Launch this campaign next week

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Lead to Pipeline

Market Leadership

Marketing Measurement

Revenue Growth

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