Demand Generation
Win buyers already in market with precision and scale. Floma surrounds them with highly relevant, tested creative that converts intent into revenue before competitors can.
Challenge
Generating demand requires consistent storytelling and educational content that connects across channels. Traditional marketing agencies can't maintain that cadence, and DIY specialized AI point solutions generate fragmented one-offs without strategic continuity.
Outcome
Floma helps you create demand with campaigns that are targeted at your personas' specific pain-points and educates them about your solution — with educational content, problem/solution awareness ads, and tested CTAs that spark curiosity and build future pipeline.
Brand / Awareness
Turn an announcement into market credibility, or build the problem/solution awareness that warms the market before you ask it to sign up for a product demo. Floma builds coordinated awareness campaigns for both: big announcements on a tight timeline, as well as market awareness that you need to create.
Challenge
Corporate news moves fast, and credibility moments get missed if the campaign lags behind the announcement. For many companies, problem and solution awareness campaigns get skipped entirely, so ads launch into a market that doesn't yet feel the problem or believe a solution exists.
Outcome
Floma builds a coordinated, multi-channel campaign ready for the moment an announcement goes out, or timed ahead of demand generation ads to build problem and solution awareness first. You get a market that's already primed to listen, whether the trigger is news or product awareness you need to build.
Portfolio Marketing
Give every product line in your portfolio a dedicated, fully-resourced campaign. Floma can create a campaign for a different product each month across your entire portfolio.
Challenge
Marketing teams with a multi-product portfolio can only resource campaigns for their top one or two products, leaving campaigns targeting demand in the market for those deprioritized product lines unsupported by marketing.
Outcome
Floma makes it easy and affordable to run multi-channel campaigns for every product line across your portfolio. You get coordinated coverage for every business unit, all built and governed with agency-grade quality at AI speed at a fraction of the cost of traditional agencies.
Product Launch
Capture market attention the moment you launch. Floma gives you multiple campaigns and variants from day one, so you can test, learn, and scale fast.
Challenge
Product launches are overwhelming, disjointed and change until the last minute, requiring the ability to create campaigns rapidly once the product is finalized. Single-concept campaigns miss the moment and limit testing when speed and scale matter most.
Outcome
Floma is able to create launch-ready campaigns across all B2B channels in days, not weeks, ensuring launch messaging is accurately communicated to the market. We also deliver testing variants so you can quickly understand what messages resonate and iterate to double-down on the winning messages that capture attention.
Partner / Channel
Scale your partner network with ready-to-run, co-brandable campaigns. Floma helps every partner launch faster, perform better, and multiply your message.
Challenge
It is not easy for partners to build campaigns that get your positioning and brand correct. Most don't have the time or the marketing resources to turn your brand kit into technically accurate, persona-resonant, on-brand campaigns for your solutions.
Outcome
Floma delivers pre-built multi-channel campaigns that partners can co-brand and deploy quickly. Your MDF finally does what it was funded to do: put your message in front of more buyers, correctly, at scale.
Category Creation
Turn bold ideas into market-defining movements. Floma builds and scales your category narrative fast to educate buyers at scale.
Challenge
Defining a new category requires deep storytelling and repetition, but marketing teams can't scale the creative bandwidth or strategic guidance needed to shape market perception. Slow campaign production stalls your category before it gains traction.
Outcome
Floma turns your category vision into a market-wide story — multiple narrative treatments delivered in agency-grade category campaigns. Experts craft your narrative while AI ensures it scales fast, consistently, and across every channel to educate and inspire buyers fast.
Competitor
Win buyers head-to-head with sharper, faster campaigns. Floma surrounds prospects with bold creatives and strategic messaging that flip the script on competitors.
Challenge
Marketing teams are under-pressure to create offensive, sustained competitive campaigns. Reactive competitive messaging loses deals, leaving your story weaker than your competitors' through your target audience's research and buying journey.
Outcome
Floma builds campaigns that highlight your differentiation with confidence. You get bold, strategic, agile creatives that are built for impact and fast iteration.
Industry / Vertical
A network engineer in financial services isn't the same buyer as one in healthcare. Floma's AI platform is purpose-built to specialise in technical, complex B2B sectors. This allows us to offer a depth of industry experience traditional agencies struggle to match.
Challenge
Most teams are not resourced to deliver industry-specific campaigns. Most "vertical" campaigns for B2B tech just swap in an industry buzzword, without changing the message underneath. The buyer feels the difference immediately, and the credibility gap shows.
Outcome
Floma's agents research each intersection of role, vertical, and segment, then craft impactful campaigns built natively for your buyer's specific industry.
CxO
Engage the C-suite with messaging that earns attention and trust. Floma crafts executive-focused content and creative that speak directly to top-level priorities.
Challenge
C-suite buyers expect messaging that reflects their priorities, but most content feels generic and fails to earn attention at the top.
Outcome
Floma delivers executive-level campaigns that command credibility. Every asset feels bespoke, strategically relevant, and built for impact.
Buying Committee
Influence every stakeholder in the deal cycle — technical, business, and executive. Floma builds multi-role campaigns that aligns committees and accelerates decisions.
Challenge
Most campaigns focus on one persona, leaving buying committees misaligned. Without tailored content for the unique concerns of different stakeholders, marketing loses credibility with sales and puts pipeline at risk.
Outcome
Floma builds campaigns that influence every stakeholder to carefully sequence & orchestrate complex B2B buyer journeys. You get full buying committee alignment with cohesive storytelling across the entire journey.
Seasonal Promotions
Ensure that your seasonal demand drivers get the dedicated, multi-channel campaigns they deserve, so that all buyers in the market are aware of your holiday, industry or end of year promotions.
Challenge
Many marketing teams can only prioritize campaigns for their top initiatives, leaving campaigns targeting demand in the market for those deprioritized product lines unsupported by marketing.
Outcome
Floma makes it easy and affordable to give every seasonal promotion agency-grade campaigns. You get multi-channel campaigns with multiple storylines, all built and governed with agency-grade quality at AI speed at a fraction of the cost of traditional agencies.
Events / Conferences
Ensure your conference sponsorship investment delivers leads and pipeline. Floma builds persona-specific campaigns that drive booth traffic, demo sign-ups, and executive meetings, live before the show floor opens.
Challenge
Field marketing teams inherit a generic corporate plan weeks before their biggest show of the year, with no bandwidth to build persona-specific creative from scratch. Pre-show promotion stays thin, no awareness is built for the buyers actually walking the floor, and follow-up sequences don't get built until the leads have already gone cold.
Outcome
Floma turns your conference sponsorship into a fully covered pipeline event, before, during, and after the show. You get booth traffic and executive meetings booked ahead of time, and momentum that keeps building once the show ends instead of dying in the follow-up gap.